Employment

Precious Brands - Senior Designer
August 2021 – Present 

At Precious Brands, I am part of a small yet dynamic design team, working on exciting projects in the fragrance, beauty, and food & drink sectors across the UK and US markets. As the only Senior Designer on the team, I have the unique privilege of guiding brands through the entire creative and strategic process, from concept to execution.

Collaborating closely with the Brand Director and our in-house content studio, I bring creative ideas to life through many mediums, including branding and packaging design, art direction for photography, and spacial design for in store retail and events. Seeing a brands thrive through this process is what fuels my passion for design and my role as a brand guardian.

In addition to my creative responsibilities, I manage freelancers and specialists when projects require additional expertise, such as motion graphics, CGI, or large-scale 3D spatial designs. I am also responsible for ensuring the design team’s output is delivered on time and meets the highest standards of quality for our clients.

CHANEL - Graphic Designer
March 2018 – August 2021

As the Graphic Designer for the UK, Ireland, and Travel Retail markets, I was responsible for the creation and execution of all locally produced graphics. My work encompassed a diverse range of projects, including a monthly magazine, on-counter materials, and client engagement tools for activations across both print and digital platforms.

I oversaw the production of all print projects, collaborating closely with suppliers to ensure finished products aligned with brand standards. Additionally, I designed and produced immersive 3D spatial concepts, branding, and materials for training sessions, marketing initiatives, and visual merchandising (VM) events, bringing campaigns to life for our Beauty Advisors in an engaging and impactful way.

This role required close collaboration with departments across the company, managing multiple projects simultaneously at varying stages. Prioritising tasks and coordinating timelines were essential to delivering high-quality results on schedule.

A key aspect of my role was upholding and defending brand guidelines to maintain consistency and quality in all client-facing campaigns. At the same time, I enjoyed the creative flexibility of designing unique and tailored visuals for internal events, blending innovation with the brand's identity.

Collaborate - Graphic Design Intern
August 2017 – March 2018 

During my time at Collaborate I was involved in a huge variety of projects including exhibition/trade show projects, editorial work, and digital. Examples include Top Drawer at Olympia London and The January Furniture Show at NEC Birmingham. These projects included everything from hoarding, wayfinding, signage, large wall graphics, floor plans, lighting design, design of internal bar/cafes and implementation down to the finer details like the menus, plants and digital banners. I very much enjoyed seeing these projects through from initial branding ideas to the accumulation of all elements creating a coherent and exciting exhibition experience. 

Other projects included creative direction/photography of t-shirt designs for the Everpress 50/50 campaign. Responsibility for Colaborate Studios social media and website. Layout and illustrations for a Taschen book “Web Design. The Evolution of the Digital World 1990–Today”, published October 2019.

Education

2014 – 17 Ravensbourne
1st BA Hons Graphic Design

2013 – 14    London College of Communication
Foundation Diploma in Graphic Design 

2012 – 13    Institute of Contemporary Music Performance
Higher Diploma in Vocal Performance